Printed Matter
How Poster Printing Matters in Your Advertising Campaign
Some people are already asking if poster printing is still practical in today's world of digital media. In fact, you might say that a lot of people are now favoring more digital and interactive media.
Slowly, they are slowly ignoring traditional advertising media. However, I am here to tell you that posters still matters in your advertising campaign. In fact if you look at movie, campaign and even shopping posters, the traditional medium is still alive, even thriving.
Poster printing is alive for various reasons, and if you do not know these reasons yet, and then let me tell you about four of them. So, read on and learn how such traditional ways still matters in your advertising campaign.
* Complete demographic coverage – For one, these materials offer almost complete demographic coverage for a target audience. Everyone can freely see it as long as it is posted on a high visibility public area. You do not have to worry if they are young or old, rich or poor, with or without a computer. As long as they are at a place where your poster is up, they will see and hopefully understand your poster. They basically cover the “blind spot” of digital media advertising, getting you a more holistic coverage of all your potential customers.
* High visibility – Also, they still offer what they have been offering for more than one hundred years, and that is high visibility. As long as you print and distribute them in the proper way, you can reach a huge chunk of the mass market. If they are almost everywhere, people will see, read and understand what they are about within moments. It can be as effective as or even more effective than newspaper advertisements, fliers and brochures.
* Tangible marketing tool – Custom posters also offer something important that digital advertising media cannot, and that is a tangible marketing tool. All digital media requires some sort of power source for them to “exist”. Cut that off temporarily and they will technically in fact disappear. Moreover, it costs money for them to exist since you do need some power to display them. On the other hand, posters are just there always. No batteries needed. It is just a continuing advertisement that you can play with and hold every time.
* Integral part of an extensive marketing campaign – Finally, in any kind of marketing campaign, especially if you plan on an aggressive and extensive approach, color posters should and will always will be part of that plan. It is almost standard practice in all major companies. Only the designs become more hi-tech but the tradition of poster printing remains. Therefore, if you are wise, you will use them too in your own campaign. Almost all good companies are expected to do so.
Good. I hope that makes you realize that traditional advertising media are indeed important even in today's digitally enhanced advertising. So do not be afraid to print posters if you like and see the benefits it provides.
Know more about the color posters or poster printing technologies used by businesses for their marketing and advertising campaigns.
About the Author
Katie Marcus writes information about printing company and printing technologies.
Printed Matter's 2010 NY Art Book Fair
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 RPPC Queensboro Bridge Central Park Brewery NYC Printed Matter Tinted 3x6 1900 $7.99 Time Remaining: 4d 20h 10m Buy It Now for only: $7.99 Buy It Now |
 Valle de la Basse Ptrusse LUXEMBOURG 1907 mailed as printed matter to USA $1.04 (2 Bids) Time Remaining: 1h 17m |
 Mozambique 1970s Printed Matter to USA $2.99 Time Remaining: 1h 15m |
 Liechtenstein 1934 5Rp single on printed matter cover $8.00 Time Remaining: 28d 10h 24m Buy It Now for only: $8.00 Buy It Now |
 PRIVATE town post Netherlands only printed matter townp $7.47 Time Remaining: 1h 12m |
 Printed matter rate to Germany U400 vertical crease left small tear right 1914 $10.00 Time Remaining: 28d 23h 56m Buy It Now for only: $10.00 Buy It Now |
 AUSTRALIA NSW 1891 Printed Matter Only cover with 1d stamp $12.99 Time Remaining: 21h 54m |
 Spain 1909 Mi ppc UPU send as printed matter to Netherl $7.47 Time Remaining: 1h 33m |
 Printed matter Winnipeg Confederation cover advertising 1928 Canada $14.99 Time Remaining: 22d 25m Buy It Now for only: $14.99 Buy It Now |
 1927 POLAND WARSZAWA LWOW POCZTA LOTNICZA LOPP AIRMAIL PRINTED MATTER $21.50 (7 Bids) Time Remaining: 1d 50m |
 CHINA NEW YEAR SHORT SET OF 11 ANIMALS MONKEY IS ONLY A PRINTED MATTER FUNNY $50.00 Time Remaining: 12d 11h 6m Buy It Now for only: $50.00 Buy It Now |
 0288 France to Sweden Printed matter Wrapper $5.00 Time Remaining: 8h 40m |
 Hong Kong KGVI 1949 Printed matter cover to England $5.99 Time Remaining: 1h 17m |
 Ottoman1909 Overprinted Printed Matter Stamps Set Used $45.00 Time Remaining: 28d 13h 12m Buy It Now for only: $45.00 Buy It Now |
 South Africa 1104 1940 PRINTED MATTER CARD TAXED 1D P $64.95 Time Remaining: 4h 42m |
 Estonia Printed Matter Postcard Cover Document War Independent Monument 1932 $25.00 Time Remaining: 29d 16h 5m Buy It Now for only: $25.00 Buy It Now |
 China PRC late 1960s printed matter rate cover to Austria $4.00 (1 Bid) Time Remaining: 1d 19h 56m |
 1c Admiral coil cover slogan COD nude printed matter Pease Foundry Canada $6.99 Time Remaining: 21d 19h 56m Buy It Now for only: $6.99 Buy It Now |
 Portuguese India Airmail Printed Matter Religion Explorers $18.00 Time Remaining: 4d 15h 11m |
 Hallmark Canvas Print No Matter how many kids a mom has she loves NWT $5.00 Time Remaining: 11h 7m |
 RENEGADE RABBIT 1 PRINTED MATTER COMICS Very Fine $1.75 Time Remaining: 14d Buy It Now for only: $1.75 Buy It Now |
 VENEZUELA 1911 Sc 233 PRINTED MATTER COVER TO PARIS VF SCV5000 $32.50 Time Remaining: 3h 38m |
 GERMANY 1947 FOLDED PRINTED MATTER LIGHTHOUSE ILLUSTRATION $9.95 Time Remaining: 20d 6h 5m Buy It Now for only: $9.95 Buy It Now |
 0089 US Printed Matter rate precancels $14.99 Time Remaining: 8h 25m |
 Hong Kong Printed Matter Cover Solo 5c Stamp to US 1939 $5.95 (1 Bid) Time Remaining: 10h 48m |
 RENEGADE RABBIT 3 PRINTED MATTER COMICS Very Good $1.25 Time Remaining: 14d 2m Buy It Now for only: $1.25 Buy It Now |
 Russia Petrograd Printed Matter March 1922 $0.99 (1 Bid) Time Remaining: 5d 8h 9m |
 PRINTED MATTER Postmark Rubber Stamp NEW $4.95 Time Remaining: 13d 9h 40m Buy It Now for only: $4.95 Buy It Now |
 Germany 1915 Mi 1 printed matter post in Polen send to $13.33 Time Remaining: 1h 2m |
 NWT Sound Matter Ladder Back Floral Printed Dress L $5.99 Time Remaining: 1d 7h 47m Buy It Now for only: $8.99 Buy It Now |
 NEW YORK STAMPLESS PAID 1 CENT PRINTED MATTER $24.00 Time Remaining: 28d 18h 29m Buy It Now for only: $24.00 Buy It Now |
 51 1c Victoria Jubilee on Cover Printed Matter Rate Toronto Roller $2.90 (1 Bid) Time Remaining: 9h 12m |
 SC J15 ON FORWARDED PRINTED MATTER RATE COVER $25.00 Time Remaining: 21d 5h 55m Buy It Now for only: $25.00 Buy It Now |
 GERMANY in MOROCCO 1901 GOOD Printed Matter TANGER to Deutschland FranceMaroc $3.02 (3 Bids) Time Remaining: 3d 1h 48m |
 PRINTED MATTER Deskmate Pre Inked Self Inking Rubber Stamp R $5.68 Time Remaining: 19d 18h 11m Buy It Now for only: $5.68 Buy It Now |
 Hungary 1949 Mi 1054 FDC change letter printed matter to Switzerland 012 $14.39 Time Remaining: 6h 36m |
 Palestine Jerusalem Turkey France Printed Matter $38.00 Time Remaining: 1d 17h 2m |
 Karel Martens printed matter drukwerk 2nd Edition $118.95 Time Remaining: 12d 9h Buy It Now for only: $118.95 Buy It Now |
 SWEDEN 1923 Printed Matter via Denmark Fra Sverige marking to USA $9.75 Time Remaining: 10h 33m Buy It Now for only: $12.00 Buy It Now |
 1933 PAQUEBOT Glasgow printed matter rate to USA 1 cent Arch Canada $14.99 Time Remaining: 22d 2m Buy It Now for only: $14.99 Buy It Now |
 SPACE China 2007 Mi space ADOLF MAIER printed matter to $13.13 Time Remaining: 12h 51m |
 Italy printed matter cover to Sweden 1971 $0.50 (1 Bid) Time Remaining: 5d 2h 23m |
 p339 Advertising Printed Matter Cover Music Dealer TE Morgan DELHI Ontario 1901 $14.95 Time Remaining: 17d 8h 5m Buy It Now for only: $14.95 Buy It Now |
 Portuguese India Registered Printed Matter US Mass $38.00 Time Remaining: 4d 15h 2m |
 GERMANY 368 on Printed Matter Wrapper from Berlin to United States 11 7 1930 $4.99 Time Remaining: 3d 6h 57m Buy It Now for only: $4.99 Buy It Now |
 Canada Saskatchewan Animals Stationery Printed Matter $7.00 Time Remaining: 10h 16m |
 BIZONE 1948 Printed Matter wrapper 36 I MeF EHMEN to REMPTENDORF SOVIET ZONE $4.00 Time Remaining: 3d 2h 9m |
 MALTA 1937 PRINTED MATTER RATE COVER VALETTA TO OMAHA NEBRASKA USA $4.99 Time Remaining: 17d 10h 33m Buy It Now for only: $4.99 Buy It Now |
 TURKEY OTTOMAN 1905 OVER PRINTED MATTER STAMPS Used Set $6.99 Time Remaining: 4d 1h 16m |
 CyprusPrinted Matter Cover to Seattle Washington $2.95 Time Remaining: 4d 1h 15m Buy It Now for only: $2.95 Buy It Now |
 Italy printed matter cover to Sweden 1948 $0.50 Time Remaining: 5d 2h 19m |
 Printed Matter / Drukwerk List Price: Sale Price: $37.80 You save: $22.20 (37%)  Eligible for free shipping!Availability: Not yet published See Reviews For This Product DescriptionUpon publication in 1996, printed matter was labeled an instant classic in the world of design publishing. This beautifully designed visual survey of the career of Dutch graphic designer Karel Martens is a tactile distillation of Martens's unique and personal approach to design...  |
 Jost Hochuli: Printed Matter, Mainly Books List Price: Sale Price: $117.76 You save: $30.24 (20%) Eligible for free shipping!Availability: Usually ships in 2 days See Reviews For This Product DescriptionKnown for his innovative book design and typographic style, Jost Hochuli stands out as one of the most admired mid-20th-century Swiss graphic designers. Working since 1959, Hochuli has created an impressive archive of aggressive book designs and experimental graphic work using wood and linoleum cut typography... |
 Karel Martens: printed matter/drukwerk, 2nd Edition Sale Price: $1,400.00 See Reviews For This Product DescriptionKarel Marten's work occupies a unique place in the present European art and design landscape. While working in the tradition of Dutch modernism, he maintains distance from the main developments of his time: from both the practices of routinized Modernism and the facile reactions against it... |
 Printed Matter in Fashion Sale Price: $145.00 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionAnother of BNN's indispensible compendia of corporate identity materials a jumbo book of business cards, logos, ads, invitations and other ephemera from some of the world's best-known fashion houses. Examples run the gamutfrom conservative companies like Thomas Burberry and Loewe to aggressivelyedgy operations like Japan's L'Appartement, Mint Designs and Lad Musician... |
 A Guide to Early Printed Books and Manuscripts List Price: Sale Price: $83.61 You save: $16.34 (16%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionA Guide to Early Printed Books and Manuscripts provides an introduction to the language and concepts employed in bibliographical studies and textual scholarship as they pertain to early modern manuscripts and printed texts Based almost exclusively on new primary research Explains the complex process of viewing documents as artefacts, showing readers how to describe documents properly and how to read their physical properties Demonstrates how to use the information gleaned as a tool for studying the transmission of literary documents Makes clear why such matters are important and the purposes to which such information is put Features illustrations that are carefully chosen for their unfamiliarity in order to keep the discussion fresh |
 A Guide to Early Printed Books and Manuscripts List Price: See Reviews For This Product DescriptionA Guide to Early Printed Books and Manuscripts provides an introduction to the language and concepts employed in bibliographical studies and textual scholarship as they pertain to early modern manuscripts and printed texts Based almost exclusively on new primary research Explains the complex process of viewing documents as artefacts, showing readers how to describe documents properly and how to read their physical properties Demonstrates how to use the information gleaned as a tool for studying the transmission of literary documents Makes clear why such matters are important and the purposes to which such information is put Features illustrations that are carefully chosen for their unfamiliarity in order to keep the discussion fresh |
 The History of Printed Scraps List Price: See Reviews For This Product |
 Alliance Rubber Products - Big Rubber Bands, 7"x1/8", 12/PK, Red - Sold as 1 PK - Large red bands can be used for securing can liner bags, holding files, printouts, boxes, mail, all printed matter and more. Rubber bands are biodegradable. Sale Price: $3.66 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionAlliance Rubber Products - Big Rubber Bands, 7"x1/8", 12/PK, Red - Sold as 1 PKLarge red bands can be used for securing can liner bags, holding files, printouts, boxes, mail, all printed matter and more... |
 Paper poster printed on 12" x 18" stock. Incendiary Matter List Price: Sale Price: $15.99 You save: $24.00 (60%) Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis image is one a collection of vintage art, restored, and digitally reprinted on superior-quality poster paper as 12 x 18 inches. We print on heavy stock paper using water based inks in reproduction to achieve the most vibrant combination of colors... |
 The 2011 Import and Export Market for Printed Books, Brochures, Leaflets, and Similar Printed Matter in Single Sheets in China Sale Price: $177.00 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionOn the demand side, exporters and strategic planners focusing on printed books, brochures, leaflets, and similar printed matter in single sheets in China face a number of questions. Which countries are supplying printed books, brochures, leaflets, and similar printed matter in single sheets to China? How important is China compared to others in terms of the entire global and regional market? How much do the imports of printed books, brochures, leaflets, and similar printed matter in single sheets vary from one country of origin to another in China? On the supply side, China also exports printed books, brochures, leaflets, and similar printed matter in single sheets... |
