Italy Greece
Greece Food and Drink Report Q3 2010
Report Description:
Despite Greece's current economic strife, the country's spirit and beer industries are judged to have longterm potential due to the current undeveloped state of the market. Compared with other countries in Western Europe, consumption of alcohol in Greece is low; the country is ranked 23rd out of the 27 EU countries in terms of per capita alcohol consumption. However, value sales of alcoholic drinks are expected to increase by 9.7% in local currency terms between 2009 and 2014, with a growth trend reemerging as gradual improvements in the global economy restore consumer confidence.
Consumption of alcoholic drinks that were traditionally popular, such as ouzo, brandy and wine, were declining even prior to the economic downturn. However, consumption of beer and some spirits, including vodka, has registered reasonably strong growth in recent years. Vodka currently accounts for around 10% of the spirits market and demonstrated very strong growth between 2003 and 2008. This was driven by the preference for the spirit among younger drinkers and particularly among women, who are becoming an increasingly important target audience in Greece.
Traditionally the on-trade was all important for alcoholic drinks in Greece. However, the proportion of alcoholic drinks bought in shops for home consumption, the off-trade, is now steadily growing in Greece, with the overall split standing at about 65% for on-trade and 35% for off-trade. As more Greek consumers eat and entertain at home, the off-trade in wine and beer has grown. Spirits still tend to be consumed in bars and clubs, although there has been a drift in the off-trade towards premium spirits brands, as shoppers buy more expensive lines to share with friends at home.
Although per capita consumption of wine has declined since the early 1980s, the measured decline was not as dramatic as it was in some other European countries, such as France and Italy. Alongside the decline in the volume of wine being consumed, there was an increasing demand for higher-quality wines, particularly as disposable incomes rose, indicating a shift in the sector towards premiumisation and highlighting the presence of long-term opportunities in this sector also.
Report Description:
Despite Greece's current economic strife, the country's spirit and beer industries are judged to have longterm potential due to the current undeveloped state of the market. Compared with other countries in Western Europe, consumption of alcohol in Greece is low; the country is ranked 23rd out of the 27 EU countries in terms of per capita alcohol consumption. However, value sales of alcoholic drinks are expected to increase by 9.7% in local currency terms between 2009 and 2014, with a growth trend reemerging as gradual improvements in the global economy restore consumer confidence.
Consumption of alcoholic drinks that were traditionally popular, such as ouzo, brandy and wine, were declining even prior to the economic downturn. However, consumption of beer and some spirits, including vodka, has registered reasonably strong growth in recent years. Vodka currently accounts for around 10% of the spirits market and demonstrated very strong growth between 2003 and 2008. This was driven by the preference for the spirit among younger drinkers and particularly among women, who are becoming an increasingly important target audience in Greece.
Traditionally the on-trade was all important for alcoholic drinks in Greece. However, the proportion of alcoholic drinks bought in shops for home consumption, the off-trade, is now steadily growing in Greece, with the overall split standing at about 65% for on-trade and 35% for off-trade. As more Greek consumers eat and entertain at home, the off-trade in wine and beer has grown. Spirits still tend to be consumed in bars and clubs, although there has been a drift in the off-trade towards premium spirits brands, as shoppers buy more expensive lines to share with friends at home.
Although per capita consumption of wine has declined since the early 1980s, the measured decline was not as dramatic as it was in some other European countries, such as France and Italy. Alongside the decline in the volume of wine being consumed, there was an increasing demand for higher-quality wines, particularly as disposable incomes rose, indicating a shift in the sector towards premiumisation and highlighting the presence of long-term opportunities in this sector also.
Executive Summary
Table: BMI's Core Views For The Food & Drink Industry
Table: Greece - Economic Activity
Table: Greece Food Consumption Indicators - Historical Data And Forecasts
Table: Food And Drink Trade Balance - Historical Data And Forecasts
Table: Canned Food Value/Volume Sales - Historical Data And Forecasts
Table: Confectionery Value/Volume Sales - Historical Data And Forecasts
Table: Hot Drink Value Sales - Historical Data And Forecasts
Table: Soft Drink Value Sales - Historical Data And Forecasts
Table: Alcoholic Drink Value/Volume Sales - Historical Data And Forecasts
Table: Greece Mass Grocery Retail - Value Sales by Format - Historical Data And Forecasts
Table: Grocery Retail Sales by Format - Historical Data And Forecasts
Table: Structure of the Mass Grocery Retail Market by Estimated Number of Outlets
Table: Structure of the Greek Mass Grocery Retail Market by Value (EURmn)
Table: Average value of MGR Outlets 2009
Table: Key Players Greece's Food Sector, 2008
Table: Key Players Greece's Drink Sector, 2008
Table - Key Players Greece's Mass Grocery Retail Sector, 2008
About the Author
Greece Food and Drink Report Q3 2010 now Available on ReportsandReports. ReportsandReports, comprising of an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites.
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